Since subscribing to ProfNet, Doubet has been able to offer PR services that can accommodate the limited budgets of its clients while producing results that far exceed expectations. Two recent successes and a personal triumph highlight ProfNet's impact on Doubet and its clientele.
One of Ms. Silver's clients is a national uniform manufacturer servicing the medical, school, workwear, hospitality and fast-food space. While browsing a daily feed of ProfNet Opportunities, Ms. Silver noticed that a journalist was writing a story on the types and variety of uniforms for different industries. Ms. Silver jumped on the opportunity and pitched two members of her client's management team to the reporter.
Within minutes, the reporter responded, and Ms. Silver was able to arrange an interview between the company and reporter. The resulting article, which included commentary from both executives, initially appeared in the Detroit Free Press and was then picked up by 18 newspapers across the U.S.
On another occasion, Doubet was in the process of a rebranding campaign when Ms. Silver uncovered two opportunities through ProfNet that were ideally suited for the client. After liaising with management, Ms. Silver contacted the journalists who were eager to quote management as an expert source in their respective articles. Within a two-month time period, the company was featured in media outlets three times.
ProfNet even allowed Ms. Silver to garner a little media recognition for herself. After responding to an opportunity on self-storage, Ms. Silver was featured on the front page of The New York Times' House & Home section. The article included several quotes from Ms. Silver, as well as a color photo. The next day, she received a number of calls from business associates who had seen her featured in the article.
Reflecting on ProfNet and her experience with PR Newswire, Ms. Silver remarked, "The return on investment has been well worth the cost for the ProfNet service. I am better able to see trends based upon the requests journalists are making, which I think makes me a sharper marketer. I waited two years to make a decision to call PR Newswire to see how my business could benefit from its services. I regret not having followed my gut and calling sooner."